Hello,
I would like to clarify a question regarding listing structure and EAN usage on Allegro.
I am selling a dog toy set consisting of multiple items (for example: A + B + C). This set has its own unique EAN number, and the physical content of the set does not change.
However, I would like to create multiple listings for the same set, where each listing is optimized for a different customer intent and product focus. For example:
In one listing, the main product focus would be a rubber dog ball (piłka dla psa),
In another listing, the same set would be presented as an interactive treat toy (zabawka na przysmaki),
In another listing, the focus would be on a chewing toy (gryzak).
In all cases, the set composition remains exactly the same (A + B + C), and the category would also remain the same (dog toys). The only differences would be:
title and keywords,
main product emphasis (which item is highlighted as primary),
parameters and attributes adjusted to match the main use case.
My question is:
Is it allowed to create multiple listings for the same product set using the same EAN, if the physical product is identical but the presentation and parameters differ depending on the main use case?
Or, in such a scenario, is it required to use a different EAN for each listing, even though the product content is the same?
I want to make sure that I follow Allegro’s rules regarding duplicate listings and catalog consistency.
Thank you in advance for your clarification.
